Starting something new is never easy.  Whether you are starting a podcast or starting a company, there is always a lot to learn along the way.  Given that we expect our first few episodes to be a little bit cringe, we feel like marketers in startups may be a bit more understanding of any technical difficulties we are having (tbh, this has turned out way better than anticipated)  That said, we encourage you to join the ride in our first 3 part series focusing on digital marketing for startups.In this episode, we will be discussing the importance of knowing your customer & persona development.  This is a foundational element that all marketers need to know as part of any go to market strategy.