Today’s guest is Matt Madrigal, Vice President and General Manager of Merchant Shopping at Google. Matt joins us on today’s program to talk about the general challenges that retail SMBs are facing at the current state of AI adoption and what they’ll need to take advantage of the growing microservices market as generative AI tools become more commodifiable. From virtual experiences to content creation, Matt explains how we’ll see many of the use cases previously exclusive to top-tier companies and requisite adoption teams impact all areas of retail and eCommerce. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!