Atul Jalan, the founder and CEO of leading B2C Customer Data Platform Manthan discusses the future of tech and its impact on mankind in this interesting conversation. 
About Atul
Atul is a serial tech entrepreneur and founder of Manthan, a platform that offers artificial intelligence (AI) and analytics as a service. Before Manthan, Atul ran three ventures. Atul is also the author of the book Where Will Man Take Us?
About Manthan
Manthan offers a portfolio of analytics-enabled business applications, advanced analytics platforms and solutions that are developed to help users across industries walk the complete data-to-result path – analyze, take guided decisions and execute these decisions real-time.
Key takeaways from the episode
1. “A blog on how data and data analytics will be the last frontier in computing resulted in the idea behind Manthan.”
2. “Everything is data today, we try to solve consumer focused business problems (B2C) and the journey is amazing. This is the time to be doing all of this.”
3. “Today’s consumer is a newly empowered customer and it takes a deeper understanding to give them what they need and want. “
4. “The problem with today’s consumer is that they are already intelligent and knowledgeable. You have to be authentic with them.”
5. “To my mind, to address key objectives of customer experience and to provide a very individualized customer experience is integral.”
6. “It is important to avoid taking shortcuts while planning and implementing a CDP solution or any other tech solution that breaks down data and analytics.”
7. “Using your marketing automation and infusing it with more intelligent marketing communication will drive results and personalization.”
8. “Always remember, Technology is not just for marketing or for a specific purpose anymore! It’s everywhere and we use it all the time, for everything – to improve our lives and make it more convenient.”
About the podcast
Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.