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#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy

#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy

FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo


#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy

FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

ratings:
Length:
31 minutes
Released:
Mar 19, 2024
Format:
Podcast episode

Description

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers.  RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/  How Healthcare Marketers Can Make Better Use of Video - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-healthcare-marketers-can-make-better-use-of-video/  How Healthcare Marketers Should Use TikTok - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-tiktok/  Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 
Released:
Mar 19, 2024
Format:
Podcast episode

Titles in the series (100)

Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.