8 min listen
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
31 minutes
Released:
Mar 19, 2024
Format:
Podcast episode
Description
Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers. RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/ How Healthcare Marketers Can Make Better Use of Video - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-healthcare-marketers-can-make-better-use-of-video/ How Healthcare Marketers Should Use TikTok - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-tiktok/ Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/
Released:
Mar 19, 2024
Format:
Podcast episode
Titles in the series (100)
#24 - Building Patient Pipeline To Replace Referrals: The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo