To meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. But before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss: - The difference between between demand generation and demand capture - When and where to start demand generation efforts - How to generate demand in the healthcare space - Why demand generation is essential for growth - Why you still need to focus on demand generation, even during economic slowdowns ADDITIONAL RESOURCES: Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-performance-branding/ How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/