This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play. RELATED RESOURCES How to Build Data-Driven Marketing for Your DSO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/build-data-driven-marketing-dso/   How the Digital Dental Transformation Can Grow Your Patient Pipeline  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-digital-transformation-marketing-strategy/ How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/ Top Dental & DSO Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2023/