15 min listen
# 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
14 minutes
Released:
Jun 20, 2023
Format:
Podcast episode
Description
Dive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low acuity marketing in the healthcare industry. Gain valuable insights into the patient journey, effective advertising techniques, compelling value propositions, optimal marketing channels, and targeted approaches towards healthcare professionals. You’ll also learn the latest geo-targeting regulations that are reshaping the landscape of healthcare marketing.
Released:
Jun 20, 2023
Format:
Podcast episode
Titles in the series (100)
# 32 - How to Get Patients To Your Door - Developing Your Healthcare Offer: What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s). No doubt, you need to... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo