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# 55 - Robust Content: How to Improve SEO Rankings and the Patient Experience
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 55 - Robust Content: How to Improve SEO Rankings and the Patient Experience
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
12 minutes
Released:
Nov 15, 2022
Format:
Podcast episode
Description
Compared to other search optimizations, the expansion of thin content can make the biggest impact for healthcare providers. Not only does robust, in-depth content improve patient experiences, but it also makes Google happy—ultimately improving rankings. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, share: - Why healthcare groups need robust content and what that means - How to expand pages beyond your service offering - How robust content varies between healthcare specialties - Examples of in-depth content for every step of the patient journey ADDITIONAL RESOURCES: SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/ Google’s Helpful Content Update & Impact on Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-helpful-content-update-impact-on-healthcare/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Nov 15, 2022
Format:
Podcast episode
Titles in the series (100)
#24 - Building Patient Pipeline To Replace Referrals: The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo