No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here are five tools and a few tips to help in those efforts.
Encourage self-education
Training should be done on what qualifies as really good content and what is mediocre. A favorite tool for this is Zest.is. It is a content moderationplatform that uses a community-based system (called a “tribe”) to weed out the content that isn’t going to get the level of attention you want.
Share and curate knowledge
Everyone knows a good content marketing team shares content with its audience; it also shares content among the members.
Smarp is a knowledge-sharing and content-curation app. It includes employee-driven content curation and development, a news feed that makes it easy to see what is being shared within your company, and a custom company directory of content.
Encourage them to play
Content marketing is integrated into lots of marketing areas, including search engine optimization and social media marketing. Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media.
Hence, training your content team in basic SEO and social media is important. You don’t need to train them in the technical SEO tasks, but ensure that they learn important terminology and concepts.
Google Analytics
Build a separate content marketing dashboard using Google Analytics to allow your team to quickly see how articles perform and learn from their success and failures.
Stop, collaborate, and listen
Collaboration is important with content marketing teams. But a certain amount of access and incorporation into the content process should be done for all the departments in your organization. Why? Because a strong team works together and marketing is a collaborative effort.
There are many tools for this, but CoSchedule is the perfect app for this purpose. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page.
For more information, visit www.thedigitalmarketinginstitute.org

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