Want to up the social media marketing game for your business? Make use of social media listening tools. Businesses use social media listening tools to learn what consumers are saying about theirbusiness, productor industry.
Hi, I’m Cally from the International Institute of Digital Marketing. Here are 8 amazingly effective social media listening tools:
1. Reddit Keyword Monitor Pro
Reddit has about 114.5 million views per month. With so much traffic, the Reddit Keyword Monitor Pro effectively listens to who’s talking about what. The tool has the following features:
● Real-time tracking
● SMS, email alerts when a certain keyword is mentioned
● A variety of stats and charts related to specific tracking
● Easy sharing and exporting stats and reports
2. Brandwatch
Brandwatch allows the viewing of key insights from millions of sources across the web. The tool also enables users to engage and respond to different target communities, help teams handle mentions and assign a workflow to team members.
3. Hootsuite
One of the most used and effective tools, Hootsuite uses tabs and streams within the dashboard for different kinds of listening that a brand wants to engage in. It allows listening to Twitter, Google+, YouTube, and Instagram. It includes features such as:
● Setting up unlimited custom streams
● Search by keyword, hashtag, location in different languages
● Team sharing
● Adding of monitoring apps
4. Agorapulse
Another social listening tool that allows brands to monitor social media conversation and gain deeper insights into customers’ speech. Agorapulse believes in using social listening to engage with customers and build relationships through listening.
5. Mention
Mention allows brands to listen to millions of sources such as social media, news websites, blogs, forums, and websites. The tool can apply to 42 languages. This tool can also be used to assign tasks and share alerts within teams.
6. Sprout Social
A social media listening tool that supports Twitter, Facebook, Google+, Instagram and LinkedIn, Sprout Social can be used for engagement and social monitoring. It has the ability to monitor and make changes in real-time and identify key customers of the brand.
7. Talkwalker
This tool has the ability to listen and monitor in 187 languagesand can monitor 150 million websites. With the ability to track more than 30 thousand brand logos, it is one of the few platforms with integrated visual listening features.
8. Synthesio
Another efficient social media listening tool is Synthesio that helps brands strategize their social media marketing plans for optimum results. Its features consist: a worldwide reach of 195 countries, multilingual listening abilities, and enhanced privacy and security features.
For more information, visit www.thedigitalmarketinginstitute.org

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