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EP 40: How To Improve Your Advertising with AI

EP 40: How To Improve Your Advertising with AI

FromEveryday AI Podcast – An AI and ChatGPT Podcast


EP 40: How To Improve Your Advertising with AI

FromEveryday AI Podcast – An AI and ChatGPT Podcast

ratings:
Length:
22 minutes
Released:
Jun 19, 2023
Format:
Podcast episode

Description

Today we're talking about how to improve advertising using AI. From the benefits of using AI-generated content to using ChatGPT for copywriting and data analysis, we're covering the best AI tips and tools for advertising. Pierre-Paul Couronne from LearningMarketing.co joins us as shares insights on using AI in advertising.For more details head to our episode page! Time Stamps:Full show notes here AI News - [00:00:56] Meta's new voice cloning technology[00:02:01] Is AI going to make us dumb?[00:02:42] 92% of programmers are using AIGuest - [00:04:58] About Pierre-Paul and his work[00:05:55] What role does AI play in advertising?[00:06:50] How ad platforms are adding AI[00:09:27] Is there too much AI in advertising?[00:13:06] Use AI to analyze data[00:16:33] AI tools you can use[00:17:58] Using AI in daily tasksTopics Covered in This Episode:1. Speaker's background and work at Impact Media - Multi-tasking and multiple jobs - Agency's focus on purpose-driven brands - Role in media buying, research, and ad strategies - Freelance work in SEO and content marketing - Creating a blog to help small businesses get online 2. Changes in retargeting capacities after iOS 14 - Advertisers more mindful about consumer data - Focus on creating better ad content using AI 3. Using ChatGPT or other AI systems in daily life - Speakers advice to power users, including prompting courses and priming the chat - Caution against solely relying on AI-generated content - Importance of personalizing content through revisions - Surge in AI-generated content predicted 4. Benefits of AI in data processing - Collecting information that companies may already have gathered - Data prioritization - Using AI tools like ChatGPT - Trusting AI tools used - Analysis of a client's event survey with ChatGPT - Identification of common themes and pain points - Eliminating biases when analyzing data to create buyer personas 5. Introduction to AI in advertising - Prevalence of AI in advertising - Meta's new voice cloning technology - Debate on whether AI is making humans less intelligent - GitHub survey showing 92% of programmers are using AI - Encouragement to sign up for the daily newsletter for more AI news and information 6. Beautiful AI and Reclaim - Uses of Beautiful AI for presentations, reporting, and pitches - Features of Beautiful AI that automatically build presentations - AI scheduling tools like Reclaim for managing multiple schedules.Keywords:AI, Beautiful AI, Reclaim, workflow, task, Chat GPT, AI systems, purpose-driven brands, media buying, Facebook, research, ad strategies, SEO, content marketing, retargeting, iOS 14, targeted audience, prompting course, personalizing, AI-generated content, mindful use, data processing, Google Analytics, surveys, bias elimination, buyer persona, marketing strategies, Advantage Plus, historical conversion data, Beautiful AI presentations, Reclaim scheduling tools, Meta, voice cloning technology, human intelligence, GitHub survey, daily newsletter.
Released:
Jun 19, 2023
Format:
Podcast episode

Titles in the series (100)

The Everyday AI podcast is a daily livestream, podcast and free newsletter where we help everyday people grow their careers with AI. The Everyday AI podcast is hosted by Jordan Wilson, a former journalist who's now the owner of a boutique digital strategy company with 20 years of martech experience.  Our main focus is to help you keep up with AI trends to make your job easier. Get your work done faster. Increase your output.  - Sign up for our free Prime Prompt Polish ChatGPT course: https://podPPP.com- Make sure to sign up for our daily newsletter at: https://youreverydayai.com- Email us: info@youreverydayai.com- Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanwilson04/In the Everyday AI podcast, we'll cover all things artificial intelligence, machine learning, and practical tips on how to use both in your daily life. We'll include a touch on a variety of topics, software and applications. We may be covering the latest AI news from Microsoft, Google, Facebook, Adobe and social channels like Snapchat, Tiktok, and Instagram. Or, we may be diving into software like ChatGPT, Midjourney, Bard, or Runway ML.