17 min listen
Marketing mix modeling for marketing leaders
Marketing mix modeling for marketing leaders
ratings:
Length:
40 minutes
Released:
Aug 23, 2023
Format:
Podcast episode
Description
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.
Released:
Aug 23, 2023
Format:
Podcast episode
Titles in the series (72)
How marketers can think like an analyst with Khrystyna Grynko by The Marketing Intelligence Show