In this episode…Tarik Berrada talks about the unknown principles to reduce PPC spend and master Amazon marketing. Tarik is the CEO and co-founder of m19.He also shares the difference between an AI tool and a rule based or manual system,What is m19 building for the community and its long term goal.m19 software is an AI-based technology that is serving more than 5000 amazon accounts, managing more than 1B$ in ad spend. The technology is used by sellers, agencies and even some big vendor's like L'oreal and Unilever.With 10 years experience in Adtech, he has a track record of delivering complex data-based solutions. He has extensive technical experience in both startups and large companies. He is passionate about using technology to solve challenging business problems, building world-class AI-based tools. SPECIAL OFFER: All the analytics and market research tools are free. There is also a freemium version to automate and optimize advertising.https://www.m19.com/