Today’s guest is Michael Tambe, Head of Data Science for Amazon Advertising Field Sales. Mike has led data science efforts in sales and marketing and leading edge companies like Amazon Ads and LinkedIn. Through these experiences he’s become an advocate of enterprises building a “data-driven go-to-market engine.” He joins Emerj Senior Editor Matthew DeMello on today’s podcast to talk about what that means, along with the challenges and possibilities of new emerging AI capabilities. To access Emerj’s frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.