Seth Greene, CEO of Market Domination. Seth has a background in direct response marketing and has been around the game for a long time. In this episode, Seth shares the history of why he created his company, Market Domination, out of desperation. He started out as a college financial aid advisor and was able to cut the cost of college tuition by an average of $19,077 per year per child. He then moved on to a Fortune 500 company and was given the Yellow Pages to make 300 cold calls a day. It was then that he found his marketing mentor, Dan Kennedy, and with his help, was able to become one of the top 30 financial advisors in the country. Seth then shares his tips and advice for Amazon sellers looking to get a leg up in their business. His main advice is to focus on post-purchase marketing, as it is often overlooked, but can have a huge impact on a business. He also suggests focusing on customer service and building relationships with customers, as well as utilizing social media and email marketing to build an audience. Finally, Seth shares his thoughts on the future of post-purchase marketing and the importance of staying ahead of the curve. He believes that post-purchase marketing is only going to become more important as Amazon continues to evolve, and encourages sellers to stay ahead of the game by staying up to date with the latest trends and technology.