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380: Expert panel: How to win with account-based marketing

380: Expert panel: How to win with account-based marketing

FromThe Business Storytelling Show


380: Expert panel: How to win with account-based marketing

FromThe Business Storytelling Show

ratings:
Length:
57 minutes
Released:
Jun 18, 2021
Format:
Podcast episode

Description

Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses. 
But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?  
Join our expert panel as they discuss:  

The power of segmentation and personalization for ABM Sales and marketing alignment
Customer obsession and building strong relationships
Tips for executing a strong and successful ABM strategy 

Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH
Released:
Jun 18, 2021
Format:
Podcast episode

Titles in the series (100)

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking