50 min listen
#106: Accelerating Pipeline with a Unified ABM Strategy
#106: Accelerating Pipeline with a Unified ABM Strategy
ratings:
Length:
25 minutes
Released:
Feb 13, 2024
Format:
Podcast episode
Description
What does account-based marketing (ABM) look like in 2024? For most people, they talk about it as a platform, and not a strategy. When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to create the ultimate account experience. Kristina Jaramillo, president of Personal ABM, argues that this team approach creates top-tier account experiences, allowing teams to work in unison to drive greater revenue, and expand and retain existing clients, ultimately diminishing the continued challenge to do more with less. We discuss:The importance of ABM and how you can use it to double your revenueHow to develop doubt-proof business cases for client expansion and gaining client trustAchieving a holistic team effort utilizing cross-departmental strategy and integration
Released:
Feb 13, 2024
Format:
Podcast episode
Titles in the series (100)
#19 Email Pitfalls to Avoid with Jen Allen and Mike Randazzo: In this episode of Winning the Challenger Sale, hosts Mike Randazzo and Jen Allen discuss engaging prospects via email marketing using both the strategic and human approaches. They investigate ways to improve the email recipient’s experience by arousing their curiosity with findings obtained from your interest in the relevant issue, eventually inspiring a natural response. by Winning the Challenger Sale