38 min listen
#84: Activating Authenticity to Engage Stronger Social Sellers
#84: Activating Authenticity to Engage Stronger Social Sellers
ratings:
Length:
30 minutes
Released:
Aug 22, 2023
Format:
Podcast episode
Description
Game up on one screen, Discord on the other, thousands of people are connecting with one another at any given moment. Whether you like dodging red shells and drifting across iterations of rainbow road or you have an interest in specialized aircraft simulation, there’s an online community and gaming system for you.Evan Patterson, Marketing Consultant & Freelancer Marketer at Evan Patterson Consulting accidentally found his way into marketing through online gaming communities. His gatherings for gamers quickly grew and garnered the attention of gaming platforms, companies, and enthusiasts alike.Evan now uses his hands-on expertise in social selling to enable B2B SaaS companies to foster communities and connections with the same spark. He joined us to explain how social selling is best fueled by authentic connection, and how sales leaders can build healthy, high-performing teams by harnessing the power of social selling.We discuss:How a simple question can help leaders move beyond “equality” and toward true “equity.”How authentic allyship does (and doesn’t) show up in businessAddressing the skill, hill, or will challenge of social selling
Released:
Aug 22, 2023
Format:
Podcast episode
Titles in the series (100)
#7 The Business Case for Change: On this month's episode, hosts Mike Randazzo and Jenn Allen talk all about building a case for change. Change initiatives or purchases are hard for customers to commit to, especially in uncertain times. But what does it take to get a risk averse buyer to move off of their status quo in this environment? The answer: a rock solid business case for change built not only on rational, quantitative evidence, but also on an appeal to the emotional drivers of purchase decision making. by Winning the Challenger Sale