25 min listen
#29 Persuasive Storytelling with WTCS Host, Jen Allen, Chief Evangelist at Challenger
#29 Persuasive Storytelling with WTCS Host, Jen Allen, Chief Evangelist at Challenger
ratings:
Length:
36 minutes
Released:
Jun 28, 2022
Format:
Podcast episode
Description
In this episode of Winning the Challenger Sale, WTCS host Jen Allen recounts the June theme of persuasive storytelling. She discusses her sales journey and highlights common mistakes salespeople make when telling their stories that leave a buyer in a "no decision" position. She also recommends practical storytelling techniques that are strategic, effective, and beneficial.
Released:
Jun 28, 2022
Format:
Podcast episode
Titles in the series (100)
#1 The Negotiation: On the first episode of the Winning the Challenger Sale podcast, hosts John Shea and Mike Randazzo talk all about negotiations - one of the aspects of the sales process that sellers are least confident in. Joined by guest Lauren Graves, Challenger's Head of Learning and Design, they discuss 'sizing the pie' versus 'protecting the pie', how Challengers deal with curveballs, and how to handle the anxiety called "torschlusspanik" in advance of the negotiation. by Winning the Challenger Sale