34 min listen
#12 Engaging C-Level Buyers with Jen Allen & Mike Randazzo
#12 Engaging C-Level Buyers with Jen Allen & Mike Randazzo
ratings:
Length:
28 minutes
Released:
Mar 1, 2022
Format:
Podcast episode
Description
In this episode of Winning the Challenger Sale, hosts Mike Randazzo and Jen Allen dive deep into this week's theme of "engaging C-level buyers". They investigate factors that will make selling difficult in 2022, focusing on the complexity of the expanding buyer's side as a result of increased risk aversion to the traditional solo buyer role. Listen to Mike and Jen explain the shift from the traditional perspective of autonomous purchase consideration by the C-level suite to the need of the seller to develop compelling insights through other sensitive factors that influence success.
Released:
Mar 1, 2022
Format:
Podcast episode
Titles in the series (100)
#5 The Territory Plan: How should I prioritize my pursuits and protect my limited time?Listen to hear hosts Mike Randazzo and Jen Allen discuss how Challengers prioritize their pursuits, whether halfway through the year or beginning with a completely new territory. by Winning the Challenger Sale