What’s one of the biggest challenges of securing a sale? It’s not rejection--it’s indecisive customers. Customer indecision is everywhere, from B2B buyers making big purchases to customers shopping for clothes online. And it’s become even more evident as global and economic conditions become more uncertain. According to best-selling sales author Matthew Dixon, 40-60% of a salesperson’s qualified pipeline will ultimately be lost to no decision. That’s a significant loss of revenue and customer relationships. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.