47 min listen
GoDaddy Supercharges Its Customer Strategy With A New Kind Of High-Octane
GoDaddy Supercharges Its Customer Strategy With A New Kind Of High-Octane
ratings:
Length:
30 minutes
Released:
Aug 30, 2015
Format:
Podcast episode
Description
If you haven’t noticed GoDaddy has gone through a transformation in the last few years. GoDaddy leadership talk candidly about how their prior brand strategy generated a lot of attention but alienated a lot of their customers. GoDaddy realized most of its customers were actually female small business owners. GoDaddy’s new CEO Blake Irving has worked hard to shift its strategy to “represent them [women] proudly.” Today GoDaddy has many strong female leaders running the company including Barb Rechterman, Chief Customer Officer. GoDaddy has become a more customer-centric company. I know because I personally am a customer. Now when you call their call center a voice says “need customer support? We love helping customers.” Chief Customer Officer Barb has been instrumental in overhauling GoDaddy’s customer experience. Barb is not just a customer advocate she’s also a dynamic person outside of work who rides Harley motorcycles and trains her horses in her spare time.
Released:
Aug 30, 2015
Format:
Podcast episode
Titles in the series (100)
Panel: How are we Engaging with Digital Immigrants and Digital Natives featuring Tate and Playboy: national collection of British art, and international modern and contemporary art. It is a network of four art museums), , Digital Marketing Officer for Tate, and , the SVP of Digital for . The panel focused on four areas that include: Omni... by The Modern Customer Podcast