Dave Gerhardt is one of the most innovative B2B marketers in the field.  Dave wrote his new book, Founder Brand, based on his experiences building incredibly successful companies by promoting the founder story.  Dave first used this strategy at Drift, where he leveraged the reputation of their charismatic founder, David Cancel, to build a groundswell of interest in Drift before they even had a product. In a few short years, Drift sold to a private equity firm for over $1B.  Dave used the same strategy when he was the CMO of Privy, a leading platform for the Shopify community.Dave's book provides a simple recipe for creating and promoting the story of your founder to deliver amazing success.Along with his work at Drift, Privy, and HubSpot, Dave is the founder of DGMG, a community for innovative marketers.Key links:Founder BrandDave Gerhardt on LinkedInDave Gerhardt on TwitterDGMGThe Next CMO PodcastPlannuh Produced by PodForte