David Stellato is the Chief Growth Officer of DFO Global Performance Commerce, an international, boutique digital marketing agency. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices, especially in Europe, Asia, and South America. He also leads growing the company’s joint-venture portfolio, bringing together new partnerships and alliances under the DFO Global brand. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns.

In this episode, David shares his experience and his insights around what performance marketing is and how to use it to drive business growth.

What is Performance Marketing?Is Affiliate Marketing the Same as Performance Marketing?How Does Performance Marketing Work?Elements that successful performance marketing has in order to drive business growthThe best ways to establish relationships that drive performance marketingHow performance marketing differs from channel salesHow to make offers that drive growthHow to keep a handle on costs of acquisition on an ongoing basisHow David is able to establish predictability in the performance marketing processHow performance marketing principles can be applied to the B2B spaceHow David goes about building relationships with influencers in a specific nicheHow David leverages user-generated content and influencer contentPerformance marketing trends to watch out forand much more ...