Matt Wool is CEO of Acceleration Partners, one of the world’s leading Partnership Marketing firms who work with global brands including Uber, adidas and Target. In this episode he shares what CEOs of scaling organizations need to know about marketing to be successful.Having joined Acceleration Partners as VP in 2012, Matt has driven the company’s growth from five employees in 2012 to now over 300 globally.Discussions in the episode:The challenges of global marketing at scaleWhen to hire an in-house marketing teamThe correlation between vision and effective marketing What CEOs should be asking of their marketing teamMethodologies for personal learning and developmentClick here to reach out to Peter Rabey direct Like this show? Please leave us a review. Every review helps.