In 2015, David Gaylord graduated with a degree in Digital Marketing from Fairleigh Dickinson University. During his early years in the marketing world, his dad insisted on him using his technical skills to help the family business (Gaylord Hardwood Flooring) and create a website. David decided that a smart move for his family business would be to become a Shopify merchant. This ended up being a great move for the family business and  eventually David started working for Shopify to learn more about e-commerce and marketing. It was a short while after when a co-worker of his, after his honeymoon, came to him with a fresh (literally and figuratively) idea! Natural products to treat your sensitive areas. With his digital marketing background and everything he learned at Shopify, David saw an opportunity and recognized a white space in the market for these products. Bushbalm was officially created. A skincare line specifically but not limited to targeting areas that are commonly ignored. In this episode of Where Brains Meet Beauty, we discuss the inspiration behind Bushbalm, his career journey, how David built a successful skincare company, and of course, his definition of success.