Shopify DTC eCommerce brands. Strategies and tactics to improve the online experience and how it can translate into additional revenue for brands. Sergii Popovych is the founder of CommerceMate, an agency based in LA with a mission to help small and medium-sized brands on Shopify improve their online experiences and generate more revenue. He spent most of his life working in tech, startups, and marketing before finding his true passion in eCommerce as an intersection of everything he loves, business, marketing, technology and design. He’s worked with many big names and celebrity-owned brands (Jlo Beauty, Cindy Crawford's Meaningful Beauty, NZXT Bld) in the past. In 2020 he decided to take his experience and leanings and start his own agency to help smaller brands and founders. When he’s not working, he spends his time traveling and striving to live a more eco-friendly and sustainable lifestyle.