In this episode, we engage in a conversation with Paul Nicol about the tumultuous journey of his life in and around Amazon. Paul hails from humble beginnings in Scotland and was predominantly raised by his grandparents. As a child, Paul was reserved and found solace in martial arts. He spent several years in the corporate world before realizing he yearned for more autonomy. While short contracts and some flexibility were appealing, he craved something greater.  Paul's introduction to Amazon marked a turning point. In private, he made a bold move, investing $4,000 from the family savings, as failure was not an option. At the time, $4,000 represented a substantial sum for his family. As he gained momentum, Paul poured more and more of his time into Amazon. In 2020, he launched a line of hand sanitizers well before the March surge. Describing its success as remarkable would be an understatement. Despite frequently adjusting prices to maintain inventory, demand remained robust, with some customers willing to pay over $200 due to the prevailing panic. Subsequently, a buyer approached Paul, and they finalized a deal. However, what followed was less than favorable. Issues emerged post-deal, primarily concerning the product listing, leaving the buyer dissatisfied. The situation deteriorated rapidly, with Paul facing the looming threat of a multi-million-dollar lawsuit. As the problems escalated, so did the stakes. Fortunately, a turning point arrived, and they managed to find common ground, ultimately opting to collaborate in resolving the issues. Paul went as far as setting aside personal matters to become a paid consultant for the venture. To learn more, be sure to explore this episode and discover firsthand the lessons gleaned from navigating such challenging situations.