32 min listen
Amazon Sponsored Ads (PPC) – Indexing, Bidding and Ad Positions with Sean Smith - SS010
Amazon Sponsored Ads (PPC) – Indexing, Bidding and Ad Positions with Sean Smith - SS010
ratings:
Length:
30 minutes
Released:
Nov 6, 2017
Format:
Podcast episode
Description
This session we talk with Sean Smith going into detail on Amazon ads ppc indexation – the warp core of your Amazon listing success. Being top of search is a lot more effective, we cover the 17% difference in ACOS depending on where you place your ads. The choice of strategies in going for top of search or others not only impacts your ACOS but also how successful your conversion rate will be for your product not to mention your clickthrough rate. Sean’s analysis of over 128m impressions gives empirical data-driven facts that help you grow your amazon sales the right way. Mobile is a key market for Amazon sellers with figures quoted of 47% of traffic coming from mobile. This becomes very important for many aspects of product sales and especially listing optimisation. When crafting your ultimate listing, shaping the keywords into your title, building your bullet point descriptions and ensuring the images all look great, be sure to take a look at how the Amazon algorithm is rendering your masterpiece on the smaller phone screen. We sometimes enjoy the big screen desktop experience while crafting, but forget that it looks very different on different devices. Amazon Ads Placement Ad placement for 128m impressions tested Performance by placement tested How ads perform in certain spots is different Categories To be Top of search with your Amazon Ads Other (Right Rail, Middle of search,) covers a lot of different places on the page Top is 20% ACOS – 23% conversion rate – clickthrough 2.8% Other is 37% ACOS – 9% conversion rate – clickthrough 0.26% More effective to be at the top of search with your Amazon ads There is more traffic from ‘other’ placements due to the amount of placements...... Go here for extended show notes
Released:
Nov 6, 2017
Format:
Podcast episode
Titles in the series (100)
Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006: This session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of ‘broad match’ ads to Amazon Marketing Services (AMS) is a... by Seller Sessions Amazon FBA and Private Label