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Chief Customer Officers: The Human Duct Tape Of The Organization

Chief Customer Officers: The Human Duct Tape Of The Organization

FromThe Modern Customer Podcast


Chief Customer Officers: The Human Duct Tape Of The Organization

FromThe Modern Customer Podcast

ratings:
Length:
30 minutes
Released:
Aug 24, 2015
Format:
Podcast episode

Description

Did you know that Chief Customer Officers are the human duct tape of the organization? Chief Customer Officers are one of the fastest growing roles within organizations today. The Chief Customer Officer reports to the CEO and is responsible for the end to end customer experience. While the Chief Customer Officer is a highly influential role within the company, you don't have to be a C-level officer within the company to impact change around the customer experience. But you do need to understand how to be a strong relationship builder, according to Jeanne Bliss. If you're trying to build influence at your company how do you go about getting meetings with people such as the CFO--and why would you want to do that at all? Bliss has some ideas around how you can do this well. 
Bliss is an author, speaker and consultant. She's recently published Chief Customer Officer 2.0: How To Build Your Customer Driven Growth Engine (Wiley). Bliss has real-world experience having held senior customer strategy roles at Lands’ End, Microsoft, Mazda, Coldwell Banker and Allstate Corporation. She is the President of consulting firm Customer Bliss, she’s the author of two other books including her first Chief Customer Officer (Josey-Bass) and I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty In Good Times and Bad (Penguin Group). She’s an experienced practitioner and thought leader who doesn’t sugar coat the facts. 
Released:
Aug 24, 2015
Format:
Podcast episode

Titles in the series (100)

Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Today’s customers have the luxury of choice. The answer is simple; choose customer experience and customers will choose you. Learn how to put a stake in the ground on customer experience by tuning into The Modern Customer Podcast each week with Blake Morgan.