How to Coach with Noble Purpose? What is Coaching with Noble Purpose? Why does Noble Purpose work? In your new book Leading with Noble Purpose, you talk about backstory. Why does the leader's backstory matter? How do you operationalize theses ideas if you're a big company? If you're a middle manager? Or if you're a solo prenuer? How is Lisa Earle McLeod Lisa is one of the foremost authorities on sales, leadership and emotional engagement. Here best-selling book, Selling with Noble Purpose introduced the idea of Noble Purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention. Lisa is a former Procter & Gamble Sales trainer, she now runs her own consulting firm, McLeod & More, Inc. Her firm’s clients include Hootsuite, Roche, Volvo, and Dave & Busters. Lisa is also a prolific writer; she is the author of 5 books and thousands of articles. She is the sales leadership expert for Forbes.com and has appeared on the Today show and the NBC Nightly News. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers has been called a breakthrough book that is transforming the way leadership it conducted at every level of organizations. Excellent Executive Coaching If you have enjoyed this episode, consider subscribing to iTunes. We would love a review on iTunes.  MKB Conseil & Coaching helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Conseil & Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch.