Lion Goodman, PCC, is the founder and CEO of Clear Beliefs Institute. He has 40 years’ experience as an executive coach, teacher, and Subconscious Pattern Detective. How did you come to focus on beliefs as the core of your transformational coaching method? You had a near-death experience at the age of 26. How did that affect your view of yourself and the world? What does your Clear Beliefs Method do that standard coaching methods don't do or can't do? It sounds like you're doing therapy, which is certainly frowned upon by the ICF. Is it therapy? What is the distinction that makes it coaching? Lion Goodman Lion Goodman is the creator of The Clear Beliefs Method, a proprietary process for shifting beliefs at the core of the psyche, healing childhood wounds, and resolving trauma. More than 600 coaches, therapists, healers, and change agents around the world have graduated from his Clear Beliefs Coach Training. Lion is the author of five books, including Clear Your Clients’ Limiting Beliefs; Creating on Purpose; Menlightenment; and The Narcissism Primer. He has taught workshops and trainings across the U.S., Canada, Europe, Central America, and China. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.