Katrina Burrus interviews Lisa Bloom on the following questions:   What is the biggest challenge for entrepreneurs that you come across?  How did you get started?  What got you into Storytelling in Coaching? What is Story Coaching? We’ve heard you speak about the inner and outer story – what do you mean and why is it important in coaching?   How does your personal story matter to your business growth So you are the Story Coach – can anyone do it?Lisa Bloom, founder of Story Coach trains coaches to use storytelling as a powerful approach to impact their clients and grow their business. She helps entrepreneurs & business owners find confidence, attract ideal clients and make more money with their success story and she works with organizations developing Transformational Story Leaders and creative yet resilient cultures.