Building a seven-figure brand requires long-term commitment and consistent hard work. While there’s no shortcut, investing in your education is a surefire way of growing your greatest asset — yourself. Today we speak with Organize 365 Founder and CEO Lisa Woodruff about how she serves her niche and how she found success by playing the long game. We open the episode by talking to Lisa about her experience nurturing her brand with Brand Builders Group and why being a teacher has helped her win at business. After discussing the enormous value of investing in yourself, we unpack Lisa’s path to success. She provides insights into how her business evolved and what she did to carve out her niche in the organization industry. We touch on how Lisa established herself as a thought leader and how creating a body of content bolstered her brand. We then dive into the specifics, with Lisa sharing details about her revenue numbers, staff and customer size, service offerings, and how her customer journeys impact her messaging. Reflecting on her target market, Lisa chats about the power of positive affirmation and acknowledging the emotional components of time management. As Lisa explains, building a brand and finding the best way to serve your niche is like running a marathon. Tune in to hear the strategies that Lisa used to win hers.