You can think of the yields generated through social media versus blogging in golfing terms, you drive for show but putt for dough. People tend to get hung up on the glamour of Instagram likes and followers, but the truth is that a blog post wins hands down when it comes to generating continuous and sustainable traffic. We were blessed to speak about this and other related ideas on today’s episode with OG health blogger Elizabeth Rider! Elizabeth is a health and business expert and coach, and recent author of The Health Habit. Blogging has taken her to the point where she owns a seven-figure business, has over 100 000 people on her email list, and gets 700 000 to a million views each month on her blog!