One of the biggest misconceptions about having a successful launch is that you need a huge audience of thousands of email subscribers and social media followers. But this couldn’t be further from the truth! Making 5 or even 6 figures in your next launch depends a lot more on the quality and engagement of your audience than it does on the number of followers you have. My amazing friend Michelle is proof of this, having scaled her business to six figures over the past few years with a small audience and no paid ads. Her story shows what’s possible for all of us when we just find the courage to stop hiding and put ourselves out there, even when we only have a small audience. In this episode, Michelle Rohr, who is the founder of the Secret Owl Society, shares behind the scenes of her most recent launch. Along with her business partner Aimee, Michelle recently launched her newest product to an email list of just 3,800 subscribers and an Instagram following of 2,000 followers. Selling a simple $50 digital template kit with a $7 order bump, they generated $16,000 in revenue within a few weeks and the orders just keep coming in! If you’d like to find out more about Michelle and the Secret Owl Society, check out these links that Michelle mentioned throughout the podcast: Secret Owl Society website The Digital Planner Template Kit  The Michelle And Aimee YouTube Show