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    The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

    The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    18 minutes
    Released:
    Mar 19, 2023
    Format:
    Podcast episode

    Description

    Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. Show NotesConnect With: Michael McLaren: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Mar 19, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.