Michael Girdley (@Girdley), Bill D’Alessandro (@BillDA) and Mills Snell (@thegeneralmills) discuss 2 eCommerce deals in today's episode. An eCommerce skincare product seller & an Amazon FBA eCommerce Brand in the Anti-aging, beauty and skin care segments-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. * Do you enjoy our content? Rate our show! * Follow us on twitter @acquanon Learnings about small business acquisitions and operations.-----Show Notes:(0:00) Intro(1:10) Cloudbookkeeping.com(2:16) Health & Wellness brand: eCommerce skincare product seller(6:23) The fools Gold of FBA Businesses(7:20) Understanding the value through market knowlegde(8:30) No brand loyalty.(11:15) Amazon FBA as a source of revenue(15:10) Big Client anecdote(16:00) In-n-Out(18:10) Going from eCommerce marketplace to an own domain website & brand value(21:07) Value forward advisory(22:02) Amazon FBA eCommercer Brand in the anti-aging, beauty & skin care segments(23:14) Year established as a red flag(23:49) Private lable product(25:27) Margins, cost structure & scaling up on FBA eCommerce(26:40) Sourcing from India?(28:19) Large inventory thoughts, contradictions in the listing(29:29) Should we be mistrustful of this business?(32:23) The growth is just not possible without a cheat code(33:41) Is it realistic to acquire 1 eCommerce business a year?(34:58) Good businesses transact at great multiples-----Thanks to our sponsors!CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth, with a “client service first” approach. They offer a full suite of accounting services that include sophisticated reporting, QuickBooks software solutions, and full-service payroll options.Value Forward Advisory is a Minneapolis based company that focuses on the growth and eventual sale of mature companies up $15 million in revenues.  They offer Contract CFO, businesses taxes and succession planning.  Owner, Zack Ryan, enjoys this podcast and is happy to support it.-----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#62 Two Landscaping Businesses for Sale - Mike Loftus CEO of Connor's Landscaping #66 Analyzing Software Businesses for Sale with Steve Divitkos, experienced industry CEO#42 $900k Moving and Storage Company / $500k Rural Mini-Storage#67 I bought a business. Now what? Learn with us from an expert - Dzmitry Miranovich joins us once more--- Support this podcast: