Michael Girdley (@Girdley) Bill D’Alessandro (@BillDA) and Mills Snell (@thegeneralmills) talk about a top-rated lead generation portfolio of sites for the mortgage loan industry in Missouri, Columbia.We’ll see if this is a good or a bad deal. Together we will dissect the website and see if this is safe and worth trying.-----Thanks to our sponsor!Live Oak Bank - Whether you’re looking to build, buy or expand your business, let the team at Live Oak Bank be your financial guide. With Live Oak, you get a partner who believes in your success and is willing to take the journey alongside you. We provide small business loans tailored to your goals.Fuel the growth of small businesses across the country; bank with Live Oak Bank.You can contact Heather Endresen, Director & Founder at heather.endresen@liveoak.bank. Mention this podcast in the subject line and ask her about office hours to get in touch.*Live Oak Bank is the #1 SBA 7(A) Lender. The data supplied by the SBA reflects 7(a) highest dollar volume during FY 2021.-----Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Show Notes:(0:00) - Introduction(0:35) - Our Sponsor is Liveoakbank.com(1:55) - Deal & financials: A Mortgage loan lead generator site (2:25) - What’s the story of this deal?(5:09) - How does this deal work and what’s the value they’re selling?(7:43) - Why is this deal unbelievable?(9:42) - How does this business generate leads?(10:41) - What stands out in this listing? Girdley’s expert take.(13:18) - Why does this deal deserve a shot?(14:34) - What are this deal’s competitive advantage and target market?(19:55) - Is there a reason to believe this is not defensible? (23:55) - What’s interesting about website properties? (25:23) - What is debt collection?-----Additional episodes you might enjoy:#125 Should we buy a CBD shop?#124 How much would we pay for this Water Safety and Compliance Co?#122 ATMs are a sick business. Cash is King!  #105 How to Make Money in the E-Commerce Game - Bill D’Alessandro gives an e-Commerce masterclass - Part 1#75 SBA Loan Secrets with Heather Endresen, expertise from a Billion-Dollar Loaner