Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How Big Companies Can Be The Disruptors Not The Disrupted

How Big Companies Can Be The Disruptors Not The Disrupted

FromThe Modern Customer Podcast


How Big Companies Can Be The Disruptors Not The Disrupted

FromThe Modern Customer Podcast

ratings:
Length:
31 minutes
Released:
Apr 11, 2016
Format:
Podcast episode

Description

This is the 2nd post in a two-part series featuring Fidelity thought leaders. Find the first post here.
It seems that every innovation story you hear today comes out of a start-up. Big companies are often described as dinosaurs, slow with trouble pivoting. So what can big companies do to ensure they too make it a habit of creating an environment for disruption? Big companies today would benefit from thinking about what they can do to prepare for a new environment where business changes at ever corner. What can big companies do to make themselves more nimble, better able to pivot and competitive in the marketplace? Evan Gerber, VP of Digital Strategy and Mobile at Fidelity knows a thing or two about disruption. He believes big companies can be just as innovative and disruptive as small companies—they just need the right approach.
An avid technophile and self proclaimed device geek, Gerber is fascinated by the interplay of business, technology, and consumer behavior. Evan's first engagement in the mobile space was over a decade ago, and he has been at the forefront of developing customer experiences across multiple devices ever since.
In this podcast you will learn:

Key patterns or trends that disruptors offer
The conditions for an organization to disrupt
How can brands move faster to be the disruptor, not the disrupted
How large brands can leverage their size to cause disruption

 
Released:
Apr 11, 2016
Format:
Podcast episode

Titles in the series (100)

Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Today’s customers have the luxury of choice. The answer is simple; choose customer experience and customers will choose you. Learn how to put a stake in the ground on customer experience by tuning into The Modern Customer Podcast each week with Blake Morgan.