34 min listen
#79: The Secret to Partner Ecosystem-Led Growth
#79: The Secret to Partner Ecosystem-Led Growth
ratings:
Length:
27 minutes
Released:
Jul 20, 2023
Format:
Podcast episode
Description
You're marching into battle, armored allies by your side. Together, you have to decide how to reign as champion, but to do that you have to share your knowledge. How much do you give away without revealing your biggest strategic strengths (and weaknesses)? After all, your ally in battle may also be your competition in other realms of life.Like allies on a battlefield, business partners must navigate prospects with precision, sharing data and insights as needed. But in reality, you only have 50% of the data you need to make an informed decision. Even the best partner in the world doesn’t want to share their entire customer list (let alone their whole pipeline). Bob Moore, Co-Founder and CEO at Crossbeam had a revolutionary idea—what if partners could exchange all the right data without giving away so much information they lose their strategic edge? Bob joins us to discuss how partners, like allies on a battlefield, can be enabled with data to win any war together, all while retaining individual privacy, security and compliance.We discuss:The importance and potential of partnership ecosystem-led growthAddressing tech stack fatigue by asking the right hard questionsIntegrating new sales tech in a way that enables legacy professionals
Released:
Jul 20, 2023
Format:
Podcast episode
Titles in the series (100)
#5 The Territory Plan: How should I prioritize my pursuits and protect my limited time?Listen to hear hosts Mike Randazzo and Jen Allen discuss how Challengers prioritize their pursuits, whether halfway through the year or beginning with a completely new territory. by Winning the Challenger Sale