Do you know how to choose the right research providers?In a market research landscape filled with mixed offerings, choosing the best options for your needs can be difficult. Do you choose a technology platform or a strategy consultant? Today’s guest, Mike Stevens, Founder and Editor of Insights Platforms, cuts through the ever-growing research landscape to help you narrow down your decisions.Mike discusses the need to blend self-service with human expertise, why it’s hard only to offer SaaS within market research, how choosing tech is a discipline itself, and why we need to fix the commercial model of responding to briefs.Tune in to learn:• What’s happening in the research space• How to select a research platform• What a good agency partnership looks like• The challenge of future-proofingThanks to Mike for all he does with Insight Platforms and for speaking with us today. Don’t forget to subscribe and turn on notifications wherever you get your podcasts, so you never miss an episode. --------------Subscribe to our podcast on your favourite platforms:
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