How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?In today's episode of Dig In, Jess dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. After recently launching in Canada this past summer, Jess explores the intricacies involved in launching Zarbee's in Canada.Join us to discover:
Zarbee's approach to launching their brand in a new country
Crafting a comprehensive 360-degree digital communications plan
The rising importance of Social Listening as a vital source for valuable insights"
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