What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to skyrocket their brand to the limelight, emphasizing the importance of aligning with cultural movements and storytelling that resonates beyond conventional advertising. Tune in to learn: - How STōK is breaking away from traditional marketing approaches with earned media and sponsorships- The significance of storytelling and attaching brands to ongoing cultural narratives- The evolution of coffee consumption and the innovation happening in the cold brew market --------------Subscribe to our podcast on your favourite platforms:
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