Digital Alcohol with Diageo and Drizly  Jason & Scot will be podcasting live from the eTail West which is held Feb 19-22 in sunny Palm Springs, CA. As a special gift to listeners, you can use the code JASONSCOT for 20% off. This episode is a deep dive into the digital alcohol market with Diageo and Drizly. Taylor Burton (@TBurton86) is the VP of Strategic Partnerships at Drizly, the world's largest alcohol marketplace to shop beer, wine and spirits, currently available in 95 cities. Wayne Blum (@waynegblum) is is the Director, U.S eCommerce strategy and partnerships at Diageo,  A global leader in beverage alcohol, with over 200+ brands. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 163 of the Jason & Scot show was recorded on Monday, February 11th, 2019. Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer and Scot Wingo, CEO of GetSpiffy and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. http://jasonandscot.com  New beta feature - Google Automated Transcription of the show: Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 163 being recorded on Monday, February 11th 2019 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners as a reminder we are going to be at etail West and as a special gift to listeners you can use the code Jason Scott that's Jason Scott on Scott for 20% off but that's next week and let's talk about today long time listener to the show will know that we have been talking about Brands going direct or direct consumer as a strategy for a very long time since I think 2016 started. And you also know we are huge fans of the digital native vertical brand Trend as well, so today on the show we are going to take a deep dive into a huge segment of the beverage industry the spirits your space one of Jason's favorite second only maybe the coffee will find out that will be a question. Jason: [1:27] Yep that you don't have to keep those two separate. Scot: [1:29] I'll turn it up down up down understand the space and what's going on we are excited to have the rare to guest on the show so Crown Royal Johnnie Walker Smirnoff my personal favorites Guinness for strength what do all these brands have in common that have a single parent company they're one of the largest global spear companies and that's just some of the highlights that I picked out there Brands there were so many that the show would have gone long if we covered all the brands we're excited to have on the show Wayne Blum who is the director of e-commerce strategy and Partnerships with Diageo. Wayne: [2:13] Thank you guys I appreciate it and I am excited to be here because the e-commerce space is one in which I'm super passionate about and figuring it out for. Beverage alcohol is is an incredible opportunity for Diageo so excited to be here thank you. Scot: [2:31] Great happy and as listeners also know I am a big believer in the on-demand economy and one of the top companies in that space that intersects with the alcohol Spirits world is drizly. And they provide on-demand Spirits so join us some drizly we have Taylor Burton and he is the VP of strategic Partnerships welcome to the show Taylor. Taylor: [2:51] Hey guys long time listener first-time got Russia have me on today. Jason: [2:55] The awesome to have you here Taylor appreciate you both taking time out to educate our listeners about this exciting and I would say somewhat emerging space for those of you that haven't listened to the show before we always like to get things started with a brief background about how you came to the space so maybe Wayne you want to give us your sort of a path to Diageo. Wayne: [3:19] So I just ruined the audio 2017 to. Take on this econ strategy Partnerships