EP241 - Holiday Preview with eMarketer's Andrew Lipsman  Andrew Lipsman (@alipsman) is the Principal Analyst for retail and e-commerce for eMarketer. In this episode, Andrew gives listeners an advanced preview of eMarketer’s holiday forecast, and we do a deep dive into all the factors that will play into this holiday season. This holiday season may have more uncertainty for brands and retailers than any other holiday season in our lifetime, so it’s well worth the listen. This is an exclusive preview of one of the most anticipated holiday forecasts in the industry. Key Topics: Vectors that influence holiday forecasts The forecast Shipageddon Can retailers pull holiday in early? How will the cyber-5 play out Returnageddon Category winners and losers Retail winners and losers How to follow the season eMarketer Holiday 2020 Forecast Total retail +0.9% to $1.013 trillion Ecommerce +35.8% growth to $190B (+ $50B in ecommerce sales vs. last year) Brick-and-mortar -4.7% to $823B Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 241 of the Jason & Scot show was recorded live on Tuesday, October 21, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 241 being recorded on Tuesday October 20th 2020 that’s a lot of 20s, I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:40] Hey Jason and welcome back Jason Scott show listeners we are 20 days into the fourth quarter and 11 a day 11 days away from Halloween, retailers would say we’re squarely in Holiday mode consumers would say it’s not Thanksgiving yet so we’re about 30 days out. Regardless of which side of the fence you’re on their most of you are probably on the retail side, we want to use this episode to do a really deep dive into what we can expect this holiday 2020 we’ve already previewed some of this with our thoughts around ship And Gettin and whatnot and some of the numbers that are out there, we’re going to go deep and go deep we thought we would bring out the king of e-commerce and Retail data Andrew lipsman, Andrew has been at three of the top retail data companies in PD comscore and most recently he is at emarketer’s as a principal analyst. Also we are excited to have him give us a sneak. Exclusive to Jason Scott show listeners with the first view of this public holiday forecast from emarketer’s. Andrew welcome to show and thanks for giving our listeners a sneak peek. Andrew: [1:51] Hey thanks for having me. Jason: [1:53] We are thrilled to have you on the show Andrew and it’s super exciting that you’re helping keeping our audience at the very bleeding edge of insight and predictions, but before we jump into all that we always like to start by getting to know a little bit about our guests so you know Scott kind of mention the highlights but can you give us a little bit of detail about how you got into the the analyst world and and what you’re doing now at emarketer’s. Andrew: [2:21] Yeah so I’ve been in market research operating much my whole career as Scott mentioned NPD working on cpg clients for a few years and then I jump to comscore in November of 2005 and actually I walked into that company the same week that Cyber Monday became a thing so that was kind of my initiation into the world of e-commerce I really knew nothing about it coming in and learned very quickly drinking from the fire hose over the next 12 years I led the marketing insights group at comscore had a chance to cover all things digital. With e-commerce you know kind of being a key tentpole for me every year but all the different Digital Trends from digital video to advertising Social