EP033 - On Demand Economy (ODE) Deep Dive What is the on demand economy (ODE)? Consumer behavior that is driving the adoption of on-demand economy Mobile Social Bifurcation of Value vs Convenience Zero friction ODE Industry GDP ODE TAM How big today  Investments Sample co’s Marketplace Homejoy Handy Amazon Referral - thumbtack Referral 1099 W2 Owned and operated Business models  ODE meets retail - where and why do they intersect Delivery Instacart Postmates Deliv Uber Rush Curbside Google Express Blue Apron (ingredients) Doordash/orderup Postmates Uber Eats APN Food delivery Food/grocery Enjoy Michelin Onsite Products that rely on services Target - Instacart (but stopped curbside Etsy ASAP Everlane 1hr delivery in metros: Ecommerce/Retail + ODE Examples Takeaways for retailers Watch closely and don’t be blindsided Test partnerships - 1hr delivery good example If you have a product that naturally requires a service, self-disrupt ODE will change consumer expectations and ‘feedback’ into retail  Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 33 of the Jason & Scot show was recorded on Wednesday, June 22, 2016.   http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.