EP302 - Kasey Lobaugh, Deloitte Chief Futurist, Buying into Better: The future of the consumer industry Deloitte Chief Futurist, Consumer Industry, Principal and Owner, Kasey Lobaugh, joins the podcast for his fifth appearance. Having previously appeared on episodes 68, 114, 180, 213. Deloitte has published some new new research, Buying in to Better: The future of the consumer industry, in which they uncover dramatic change in the consumer industry that over the next decade will impact the markets, models, and mechanics of consumer industry companies in significant ways. Also discussed The rise of digital goods and services: Opportunity over threat, and a monthly consumer tracker: Consumer behavior trends state of the consumer tracker | Deloitte Insights Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 303 of the Jason & Scot show was recorded on Wednesday, January 25th, 2023. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 302 being recorded on Wednesday January 25th 2023 I’m your host Jason “Retailgeek” Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners Jason we have a very special guest today first of all this is a exclusive first look so some big new industry Trend data were revealing on the show from one of our favorite guests for a long time lister’s I’m going to kind of tease you with a bit of a riddle he’s been here for episode 68 114 180 2:13 and now back 4302 that’s five episodes his title is interesting principal and chief futurist consumer industry Deloitte Consulting LLP and Jason I know you lured the length of your title over everyone in the industry but I’ve done the math your Chief Commerce strategy officer that’s four words this guest has principle I took and out because it doesn’t really count, Chief futurist S3 consumer industry that’s five so he beats you in Tidal length as well ladies and gentlemen welcome back to the show Kasey lobaugh. Kasey: [1:43] Hey Scott Jason how are you guys. Jason: [1:46] We are awesome except for you dethroning me for most verbose title. Kasey: [1:51] Yeah actually before we created that title I went on LinkedIn and looked yours up and did the math so thank you for that. Scot: [1:59] I need 25% More Than Jake. Jason: [2:02] Well we normally don’t let Scott do public math on the show so I do have an intern fact-checking the titles but I had sounded right and then the other intern is on chat gbt right now writing a new title for me. Kasey: [2:13] That’s perfect that’s a good call. Jason: [2:16] Yeah but speaking of unfair check things Casey I believe it is the case that five-time guest is a show record so congratulations on that. Kasey: [2:25] Great where do I pick up my parting gift. Scot: [2:29] The interns will send that to. Kasey: [2:31] I’ll look for it. Jason: [2:33] Yeah you have to part before you get. Kasey: [2:35] That’s right that’s right well thanks I appreciate you guys having me back on again you know after the first four times I thought maybe the fifth time maybe I’d get it right. Scot: [2:45] Absolutely one I don’t know if I’ve ever mentioned this but the so one of your first visits you talked about the changing consumer and the great bifurcation and that played a big role in me starting spiffy so we whenever I pitch spiffy I talk to potential investors and partners about you know we are really focused on the convenience or any consumer and then they say do you have any research on that and I say well actually do and then I afford them the the cherished copy of that that OG material you guys put out there o