EP132 - NPD Idea 2018 Recap  NPD held it's semi-annual customer conference, Idea in Austin Texas on May 16th and 17th.  Jason and Scot both presented content at the show.  This weeks episode is a recap of the show. Target CEO Brian Cornell Keynote Google X, Captain of Moonshots, Astro Teller Keynote Author Michael Dart Keynote (Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty) Scot Wingo "MarketPlace Madness" (PDF) NPD Retail Trends Don Unser, Group President at The NPD Group Steve Baker, Vice President, Industry Analysis at NPD Group Jason Goldberg "Last Mile In The Customer Experience" (PDF) Oren Shauble, Partner Guinn Partners Jamie Sohosky, Walmart VP Marketing, Customer Experience Jaron Waldman, Co-Founder, Curbside Generation Z Panel Connor Blackley Youth Logic Madison Bregman  Youth Logic Jonah Stillman - Genz Guru Alexandra Levit (moderator) Entertianment by Runaway June and The Doobie Brothers Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 132 of the Jason & Scot show was recorded on Monday, May 21st 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 132 being recorded on Monday May 21st 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Coho Scot Wingo. Scot: [0:39] Jason and welcome back Jason Scott show listeners will Jason we're both back in our local areas here I think your local are you okay. Jason: [0:50] I am I am your correct. Scot: [0:52] I never know where you are these days we were both in Austin recently and we had a real fun trip down there it's rare were in the same city much less at the same conference and we both spoke on separate topics at the NPD idea conference. [1:08] Did you have fun. Jason: [1:09] I did it was a great conference I enjoyed the conference and of course it's always fun to get to spend some time with you in person I feel like we we talk all the time via VIA the microphone but it's it's fun to actually see you making funny faces when I say stuff. Scot: [1:24] Absolutely yeah it doesn't come over to the the podcast quite as much as in person. Jason: [1:29] No we might have to start doing this as a video Call Me Maybe. Scot: [1:32] Okay so tonight we thought we would there. [1:39] Wanted to share some of the insights from the show this is a pretty interesting show that we attend and let me kick it off by explaining who is NPD the provides data 2 / 20, and how this works is because I like Nielsen Nielsen I think does this for cpgs and NPD does it for non CP Jesus how I can I think about it. Large scale systems across. Over a thousand retailers that opted into this program that data is all swirled together anonymized and then also mixed in with over 12 million consumer. For surveys and output of that is really interesting data that they Brands license and retailers to understand things so for example. Let's say you sell. [2:31] I don't know what's a good idea if a GoPro style cameras or anything like that action cameras you can use in PD data to see how is your model doing versus the competition. How you know how much is the number one doing the number to cross different retailers things like that. Every year they every other year they get some of their top customers together and categories like apparel Automotive Beauty. Construct Tronics jewelry I sent you everything but cpg and they look at the trends that are shaping the industry. [3:06] And I've spoken of this a couple times and it was exciting to have you there this year the theme was Under Fire On Fire. And it's got a clever theme so what are trying to articulate there is. Retail is u