EP152 - Salesforce.com Shopper First Research with Rick Kenney  Rick Kenney (@rickkenney) is Head of Consumer Insights at Salesforce. Rick recently completed a "Shopper First Retailing" study in conjunction with Publicis.Sapient. The study included data from: Shopper activity: Digital shopping behavior of 500+ million shoppers Consumer survey: Preferences of 6,000 global consumers Mystery shopping: 70 brick-and-mortar stores evaluated for consumer experience Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 152 of the Jason & Scot show was recorded on Monday November 12th 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 152 being recorded on Monday November 12th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot & Rick: [0:40] Hey Jason and welcome back Jason Scott show listeners Jason all the trade shows going on in travel that you have been plugging in over the last month's we took a little bit of time out and haven't had some guests on the show they don't like it when you're like well we could do 1 a.m. or 3 a.m. I'm so not the good news is continuing here with episode 152 and through the holiday season we have a really strong slate of guess they're coming on the show is a theme they have one thing in common they are bringing to the Jason Scott shows some really awesome data and insights around consumer paper. And kick off that thing we're excited to have on the show Rick any and he is the head of consumer insights at salesforce.com Salesforce in publicist Sapien and full disclosure that's Jason's company and he played a role he would say pivotal I think Rick would say minor so what. You played a role in the project and it was recently completed and has some really comprehensive research and Retail consumer Behavior Jason I Jason's kind of been talking about this a lot Rick and we are really excited to have you on the show welcome. [1:50] I am thrilled to be here I'm a long time listener first-time guest so thanks for carrying the torch on Commerce podcast and let's let's talk about it. Yeah I think any good geographies interesting I am in my home state of North Carolina Jason's in Atlanta and you're in Seattle so I think we got kind of the you know by coasts and covered here Coast to Coast. Jason: [2:14] Exactly it's pouring rain here are you guys going to do some weather. Scot & Rick: [2:18] It's beautiful outside in Seattle today we are rainy here as well. Jason: [2:23] So the West Coast wins this week so you will know we always like to get things started by getting a little background about our guest and how they came into their role so can you you share your your story with. Scot & Rick: [2:38] Yeah so so as you know I'm I'm in a sales Force uniform now but it all started with the boy and a dream about e-commerce back in the early 2000s when the what I said a company called Zildjian so is Elgin mini know as symbols and drumsticks and that's a very entry-level. Participant in the marketing department I figured I'd hitch my wagon to e-commerce. And I found my way into email marketing and then threw some acquisitions. And it has been a time since I'm just really been infatuated with all things Commerce and Performance Marketing since early 2000 so that means. Carly Salesforce in prior to that company called to man where was e-commerce ranks and then GSI Commerce. Which was a another e-commerce provider back in the early 2000. [3:36] Lucy got some GS either I'll have to ask her are you a musician is that why you went to cymbals and drums. Yeah you know I thought early on in life that I was going to g